Creating a brand marketing strategy and 4 examples on how you can apply these tactics today
Creating a brand marketing strategy
Brand marketing is focused on creating a strong, recognizable brand identity that resonates with a target audience.
#1: HONE IN ON YOUR BRAND PURPOSE
Begin by asking a few simple questions: what is your company trying to achieve? For who, and why? What makes you different? You’ll quickly find that the answers to these questions – even in bullet point form – will start to build a picture that you can share with people!
#2: CELEBRATE YOUR BRAND’S STORY
Sometimes the journey is as important as the destination. If your company has an emotional history, a family background, a wealth of industry experience, or an unique success story, start telling people about it!
#3: ATTRACT BRAND AMBASSADORS
Humans are social animals that love to be recommended things and are easily influenced by people we think are aspirational. So try and build an army of ambassadors – either through paid influencer programs or customer loyalty reward programs – who can publicly and proudly shout from their lungs that they're your number one fan.
#4: CREATE BRAND ENGAGEMENT
It’s worth remembering that a customer who simply makes a purchase and moves on is less likely to become brand loyal than one who feels like they’ve properly interacted with your brand. So reach out to people on social media, thank customers, create new channels for discussion – just ensure you’re always maintaining consistency in tone and style across those touchpoints.
Create a connection that lasts
Talk to your audience on video and share stories. Don't always show up to sell. Show up to share a laugh with them, show up to share knowledge and ask how they're doing today. Create a connection that lasts. In conclusion, the important key is to try and promote your brand marketing throughout your brand touch points, from top to bottom, and in everything you do. 💎
Turn this insight, into action
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