About the Project
Expanding Brand Awareness & Creating New Leads.
Blushtan is a spray tan company that specializes in providing a high-quality, natural-looking tan to their clients. They reached out to us at Casa Ventura, a digital marketing agency in Sacramento, CA, to help them create a comprehensive marketing campaign that would increase their brand awareness and drive more sales to their franchise business unit, blushboss.
Blushtan was facing two main challenges. The first one was that while their main brand was highly popular online, they lacked an online presence for their blushboss program. Their website was slightly outdated and didn't properly showcase their journey of becoming the owner of your very own blushtan branded spray tan studio. The second challenge was that they needed to attract new customers while retaining existing ones.
Scope of Work
Casa Ventura proposed a comprehensive solution that involved creating a new website for Blushtan, developing a targeted email funnel, and launching display ads on popular social media platforms.
Website Design: Casa Ventura worked closely with Blushtan's team to develop a new website that would showcase their brand and products in the best possible light. The new site featured a clean, modern design with high-quality images that showcased Blushtan's products and services.
Email Funnel: Casa Ventura developed a targeted email funnel that would help Blushtan connect with potential customers and keep existing ones engaged. The funnel included a series of emails that were designed to educate subscribers about the benefits of spray tanning, highlight Blushtan's products and services, and offer exclusive promotions and discounts.
Display Ads: Casa Ventura launched targeted display ads on popular social media platforms to drive traffic to Blushtan's website. The ads featured eye-catching images and clear calls-to-action that encouraged viewers to learn more about Blushtan and book appointments or purchase products directly from the website.
Blushtan's collaboration with Casa Ventura was a huge success. The new website and targeted email funnel helped to attract new customers and retain existing ones, while the display ads helped to increase brand awareness and drive more traffic to the site. As a result of the campaign, Blushtan saw a significant increase in website traffic, appointment bookings, and product sales.
Overall, Casa Ventura's comprehensive marketing campaign helped Blushtan to establish a stronger online presence, connect with potential customers, and drive more sales.